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Why Creativity Is So Crucial For Entrepreneurship


Creativity and entrepreneurship are like peanut butter and jelly. This is why creatives are entrepreneurs and why creativity is so crucial for entrepreneurs.

I think even if you have a proven business model or your ideas are already planned out, your entrepreneurial pursuits require creativity. No matter how much you prepare, you will need to spark new ideas and overcome unexpected challenges.

This is why entrepreneurs require creativity.

Flexibility and adaptability, both buzzwords that are practical and practicable. If you’re flexible in your processes and adaptable in your thinking, you’re applying your creativity to your business.


“Creativity involves breaking out of established patterns in order to look at things in a different way.”

-Edward de Bono 


As an artist or photographer you run into challenges daily. For myself, it seems everyday is a struggle. Balancing the 9-5 job, family and whatever else comes my way. Then throw on the business and you see where the challenge is.

I don’t even have the time to draw. That’s where the creativity comes in. I’m forced to find ways to squeeze the art in.

Or how about going for a walk on my lunch break and finding a potted flower and practicing my photography skills? Thank you smartphone camera:


Copyright V. Vicari 2018

Creativity Is Healthy

Creativity is healthy not just for your mind but for your business. Especially if your in the creative arts. Constant creativity means your constantly thinking.

Building that well of ideas that pushes your business forward.

I’ve found getting hung up on certain ideas however can become an obstacle. I’ll give you a personal example. I wanted to solely do mandalas. Simple yet detailed designs. But I have this overwhelming, nagging urge to take pictures.

To simply be a mandala artist, or jump into the ocean of photographers?  This conflict held me back for a long time, days even.

But I decided, as every entrepreneur must, to take a risk. That risk is doing both. I can’t help but do both. I love drawing the mandalas and capturing images (however, I’m a budding photographer with years of practice and learning ahead of me.)

But it’s fun. It’s passion. It’s all about the craft. The risk comes in combining both the art and the photography to create a creative business.

As a creative entrepreneur, we must use our creativity to not just create our art, but to create our businesses. Don’t hold yourself back.

Explore your creative, entrepreneurial spirit just like you would your art ideas. Your business will benefit tremendously. One more tidbit, the best way to spark your business creativity, is to learn.

Learn, learn and then keep learning. In the digital age you have to learn everything from SEO to social media marketing to improving your writing skills. The beauty and difficulty of running a business is learning all the facets of the business.

Again, be creative in your approach. Read blogs like

I know, you, like me, we’re creatives. We make art. But if you or I as a creative entrepreneur fail to look at the business side of things, then we have no actual business.


Creativity and entrepreneurship are linked in many ways. Without creativity, your business lacks the ability to be successful.

Keep your mind open to new ideas and new methods. Be prepared to change your business plan. Never forget however, you’re a creative entrepreneur. Show your creativity not just in your art, but in your business too!

Thanks for reading! What sparks your entrepreneurial creativity?

Also published on Medium.

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