Why Content Marketing Is Your New Year’s Resolution

Content Marketing

Content marketing is vital to any business. For creative entrepreneurs, content marketing is necessary to any successful pursuit. Without it, you don’t have a business. Online marketing is integral to your creative business. With the new year rapidly approaching, the one resolution you must stick to, is to make content marketing a priority.

So how do you make this resolution for 2017 and most of all, stick to it? You make a plan.  Continue reading “Why Content Marketing Is Your New Year’s Resolution”

How I Found Success Practicing These 4 Habits

Habits
Photo by Saeed Mhmdi via Unsplash.com

We are creatures of habit. We all know some habits are good and others are not. What we forget however, is our daily personal habits translate into our professional lives more than we know. Far too often, I’ve caught myself doing something in the office, that comes directly from my personal habits.

Nothing inappropriate of course.

Rather than focus on the bad habits, there are four important, basic ones, needed in any leadership role.  Continue reading “How I Found Success Practicing These 4 Habits”

3 Ways To Be An Effective Leader

Leader

Leadership ain’t easy. Each leader has a unique style. But each leader uses different styles and methods throughout the day when leading their teams. Each of us strive to be good leaders. Regardless of what our roles, every supervisor and manager wants their subordinates to see them as a true leader. Regardless of your position and leadership style, there are three leadership tools that are universal.  Continue reading “3 Ways To Be An Effective Leader”

Leadership: 3 Things

Leadership. I love the word, but what does it really mean? The term “leadership” is thrown around very easily. Yet, too many “leaders” lack the skills necessary to be effective. There’s a difference between leaders and bosses, but far to many self-described leaders are nothing more than a boss.

There isn’t one outline or one specific way to be effective as a leader. Every organization, every team is different. Each scenario or situation comes with nuances that pose challenges. What separates a leader from a boss is how that individual reacts and overcomes. There are however, in my experience, three characteristics that apply to any situation.

Leadership: 3 Simple Things

  1. Start with transparency. Everyone knows you’re the boss. Every member of your team knows, or at least should know, (what they know falls on you too,) your role and theirs. So be open and honest. Transparency doesn’t mean you give away everything. Transparency simply means being accountable and telling the truth. This includes when you can’t share information: tell your team “I can’t discuss that right now.”
  2. Communicate. Yes, you’ve heard this before, but my success has come from communication. I keep my team informed. Remember that transparency? You can only be transparent when you communicate and communicate often. No one on your team is left in the dark. Talk, talk and talk some more. Don’t waste time, but keep everyone informed.
  3. Be accountable. If you’re accountable, everyone else has to be too. Everything starts from the top. You can only expect accountability from your subordinates if you are just as accountable.

 

“A leader is one who knows the way, goes the way and shows the way.”

John C. Maxwell

Being a leader is never easy, but it doesn’t have to be difficult either. Make yourself the model you want others to follow. The best example is the example that you set.

Go.

Why Excellence Matters, Not Perfection

Excellence

 

Is there a point in attempting perfection when no one is perfect? Leaders and bosses, (yes there is a difference), continually push their teams for perfection. But why?

Our brains think we need to achieve perfection. Our organizations need to strive to be the best. Yet, no one and nothing is perfect. So we chase this idea of perfection knowing we will never attain it.

So why not choose excellence instead? Continue reading “Why Excellence Matters, Not Perfection”