Art, photography, images tell a story. But what about the story behind the image?
Anyone can post an image of their art or a really beautiful photograph. But it’s the story behind the image that separates the artist from everyone else.
You as the artist create because you want to. You want to share and you want to teach. Customers and art lovers look at your work, not just for the beauty, but for the experience.
Your writing sells that experience. That experience starts with a good, strong and clear introduction.
Once you caught your reader’s attention, now you need to hook them to keep reading and to look past the image.
Thesis…Yes I Said Thesis
I’ll apologize now if I’m bringing back memories of school with this, but think of your intro as your thesis statement of your art piece.
You’re letting others know what your piece is about, your technique and your experience with creating. You’re stating why and how you made this and why the other person should look at it.
Here are three points to always remember when creating your thesis statement:
- Be concise. Get to the point and stick to your point.
- Don’t be superfluous. All your writing needs to contain good language. Don’t just fill space with words.
- Stop with the passive voice. Enough already. Make your point.
The story behind the art is just like the art itself, an experience that you are trying to convey. Look at your piece and ask yourself, what do you feel and what do you want others to feel about it?
Now grab those feelings and put them into words.
Say what? How do you convey those feelings into written word? Simple, interview yourself.
Take for example articles in Outdoor Photographer. The magazine interviews photographers. These interviews add to the imagery in the magazine.
For example, check out this article exploring Hawai’i Volcanoes National Park.
The story makes the photos better. The words evoke emotion. But the intro sets the scene, hooks the reader and makes for a great article.
Keep Content Marketing In Mind
Writing about your art is telling the story of your art. It’s content and as an artist, you’re also a content marketer. As you write, write good content.
You’re selling your work without selling. People want the story. Content marketing for artists is the foundation of our business.
No one wants to be “sold.” They want experiences. They want to learn. So teach them:
- How long?
- Who was involved?
- What’s the subject?
Writing isn’t easy. Writing is its own art form. But learning to write and learning to tell the story of your art is good for your art business.
Are you scared of writing? Don’t be! There are tons of good guides and resources on the web to help you.
Check out Copyblogger for starters. I can’t say enough about them.
Just for fun and to give you some different writing perspectives, check out Harvard’s Writing Program Disciplinary Guides.
Writing an intro for your art pieces isn’t as scary as you think. The key to all of it is to write. Just try it. Look at the various tools listed above and simply write.
Your art business needs customers and you need customers to find you. Sure, your art or photography is awesome. But creating is really 20% of your business.
Content marketing and attracting customers is the other 80%. You can do this. Go.
Also published on Medium.