Leadership requires creativity. Whether you’re a creative individual or not, if you’re in a position of managing others you need to infuse your leadership style with some creative ideas.
If you’re an entrepreneur, you need to find ways to attract clients and then retain them. If you thought everything has been tried before, you’re right. Everyone blogs. All businesses have amazing, dynamic parallax scrolling on their sites. Even small business owners are finding ways to blow up their Instagram feeds.
Competition in business, like nature, is fearsome. I’m sure a few bonobos developed creative ways to survive.
But you, me, us, as entrepreneurs, as managers, need creativity. If you own a business, you are constantly finding new ways to market your product. If you manage others regardless of field, you are constantly in need of inspiring your team.
The ability to lead creatively requires time and effort. There is no single solution.
So how do you infuse yourself with enough creativity to lead or manage?
The first step is to slow down and think. Give thought to your next steps. Look at all your information. Second, if you feel you don’t have all the relevant knowledge to make decisions, gather your facts.
When you’re hiking in the woods, you plot your path. You tell others where you plan to hike and roughly how long you’ll be. Why? so they have the info they need to find you in the event something happens.
Creativity requires a path that is both clear and flexible. Leadership is the same way. Your creative business follows a path that is constantly changing. But as you hike through your tasks, gather the information you need to successfully adapt to change. Think about your ideas fully.
I find it’s easy to get lost in the trees, especially when I’m drawing them. Don’t lose yourself in the details. Don’t get distracted by unnecessary details. Stick to your path and lead your business or your team with a little creativity.