Is your business legacy important to you? Is your brand important to you? Do you ask yourself how you will be remembered? Legacies are talked about constantly.
From presidents to athletes, we as a society judge individuals on how we remember them. Creative entrepreneurs are more than just business people. We’re individuals in pursuit of building a personal legacy through our business. So how do you want to be remembered? Continue reading “Why Your Brand Depends On Your Business Legacy”→
How often do you wake up in the morning and think about what you want to accomplish that day? How often do you actually accomplish what you want? Productivity is the foundation to everything we do. Whether you’re a creative entrepreneur, an employee, a parent, or all three, we all seek productive days.
Content marketing is vital to any business. For creative entrepreneurs, content marketing is necessary to any successful pursuit. Without it, you don’t have a business. Online marketing is integral to your creative business. With the new year rapidly approaching, the one resolution you must stick to, is to make content marketing a priority.
Leadership. I love the word, but what does it really mean? The term “leadership” is thrown around very easily. Yet, too many “leaders” lack the skills necessary to be effective. There’s a difference between leaders and bosses, but far to many self-described leaders are nothing more than a boss.
There isn’t one outline or one specific way to be effective as a leader. Every organization, every team is different. Each scenario or situation comes with nuances that pose challenges. What separates a leader from a boss is how that individual reacts and overcomes. There are however, in my experience, three characteristics that apply to any situation.
Leadership: 3 Simple Things
Start with transparency. Everyone knows you’re the boss. Every member of your team knows, or at least should know, (what they know falls on you too,) your role and theirs. So be open and honest. Transparency doesn’t mean you give away everything. Transparency simply means being accountable and telling the truth. This includes when you can’t share information: tell your team “I can’t discuss that right now.”
Communicate. Yes, you’ve heard this before, but my success has come from communication. I keep my team informed. Remember that transparency? You can only be transparent when you communicate and communicate often. No one on your team is left in the dark. Talk, talk and talk some more. Don’t waste time, but keep everyone informed.
Be accountable. If you’re accountable, everyone else has to be too. Everything starts from the top. You can only expect accountability from your subordinates if you are just as accountable.
“A leader is one who knows the way, goes the way and shows the way.”
Have you tried doing one thing? We are consumed with the idea we must do multiple things at once in order to be more productive. To quote Joe Biden, multi-tasking is a bunch of malarkey! Multi-tasking simply doesn’t work, especially if you’re in the creative business. Rather than attempt to accomplish lots of things all at once, do one thing and do it well. Continue reading “Productivity Is Doing One Thing And Doing It Well”→